Self-service kiosks are becoming a staple in Quick-Service Restaurants (QSRs), improving order speed, enhancing customer experience, and boosting revenue. However, successful implementation requires careful planning. From strategic placement to user-friendly design, here's how to set up kiosks for maximum impact.
1. Placement: Make Kiosks Easy to Find & Use
Strategic placement is crucial for driving adoption. Position kiosks where customers naturally see and engage with them:
- Visible from the main entrance – Ensure kiosks are easy to locate upon entry.
- Grouped together – A cluster of kiosks creates a natural flow and encourages self-service.
- Away from front counters – This helps customers recognize kiosks as the primary ordering method.
2. Quantity: Finding the Right Balance
To few kiosks cause bottlenecks, while too many may take up unnecessary space.
- Minimum of 3 kiosks per location – Provides accessibility without overcrowding.
- 4–6 kiosks for high-traffic locations – Accommodates volume and prevents congestion during peak hours.
3. Operational Execution: Supporting a Smooth Transition
A successful kiosk rollout involves both technology and people.
- Assign kiosk hosts – Staff should assist first-time users for a seamless transition.
- Reallocate front-counter staff – Employees can focus on food preparation and service instead of taking orders.
- Use clear signage – Differentiate kiosks from traditional ordering points to reduce confusion.
4. Design Principles: Enhancing the User Experience
An intuitive kiosk experience is essential for widespread adoption.
- Keep it simple – A user-friendly interface ensures a smooth ordering journey.
- Leverage visuals & upselling – High-quality images and smart recommendations increase order value.
- Prioritize accessibility – Ensure kiosks accommodate all users, including those with disabilities.
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