Alexander Herbring, CCO, Future Ordering

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Sushi Yama's story

Sushi Yama drives hyper growth with an omnichannel solution.

Sushi Yama restaurant, Gallerian, Stockholm, Sweden

The challenge

Sushi Yama, a leading sushi QSR, faced significant hurdles in its quest to maintain speed, accuracy, and guest satisfaction amidst increasing demand for digital on and off-premise dining options. The growing order volumes exposed inefficiencies in their operations, including order inaccuracies, longer wait times, and a lack of seamless integration between POS and digital systems. These issues not only strained internal workflows but also negatively impacted the guest experience and overall business performance.

Their previous solution was insufficient in addressing these challenges. It lacked integration between digital and physical touchpoints, resulting in silos that complicated order tracking and fulfillment. Additionally, the user experience fell short of reflecting the brand's premium and seamless service promise, which was central to their identity.

The rationale behind implementing an omnichannel solution from Future Ordering

Recognizing the growing preference for digital and mobile-first ordering, Sushi Yama sought a robust digital solution to meet evolving consumer expectations. Trends like the surge in delivery and takeout, coupled with competitive pressures from brands investing in intuitive, data-driven platforms, highlighted the need for personalization, speed, and reliability.

Future Ordering was selected as the partner for this transformation due to its flexibility, scalability, and proven expertise in the QSR sector. The platform's ability to tailor the ordering flow to reflect Sushi Yama's brand identity and operational needs made it the ideal choice.

Introduction to Sushi Yama

Sushi Yama is Sweden’s largest sushi restaurant chain, renowned for its fresh, high-quality offerings and modern take on Japanese cuisine. Founded in 2008, the brand has grown to over 60 locations nationwide, becoming a go-to destination for sushi lovers.

Combining convenience with exceptional taste, Sushi Yama caters to both dine-in and takeaway customers, offering a seamless experience across its outlets.

Sushi Yama, sushi plate

With a strong focus on sustainability, innovation, and guest satisfaction, Sushi Yama continues to set the standard for sushi QSRs in Sweden.

Beyond addressing immediate operational challenges, the Future Ordering platform also provided sustainability and employee experience benefits. The reduction in order errors led to minimized food waste, while streamlined operations helped reduce staff stress, enabling employees to focus on quality guest interactions.

Sushi Yama self-ordering kiosks
Sushi Yama self-ordering kiosk

The solution

The implementation of Future Ordering's omnichannel platform has revolutionized Sushi Yama’s operations by integrating in-store self-ordering kiosks and mobile orders into a single streamlined system. Features like real-time updates, robust analytics, and a customizable user interface allowed the brand to remain agile while delivering an exceptional guest experience.

Sushi Yama worked closely with Future Ordering to ensure the solution was fully aligned with their brand identity, from the look and feel of the user interface to the seamless integration with existing workflows.

This tailored approach made the platform a natural extension of the Sushi Yama experience.

Despite minor technical challenges during implementation, Future Ordering's proactive and responsive team swiftly addressed integration issues, ensuring a smooth rollout across locations.

“We chose Future Ordering because they stood out for their flexibility, scalability, and experience with QSRs like ours. Their platform allowed us to customize the ordering flow to reflect our brand and adapt to our specific operational needs.”
Marcus Von Tell
Head of Digital Operations, Sushi Yama
Sushi Yama app screens

The result

Since adopting the Future Ordering solution, Sushi Yama has achieved remarkable results:

Order accuracy: A notable improvement, leading to greater guest satisfaction.

Reduced wait times: Streamlined processes have significantly shortened queues.

Increased average order value (AOV): Enhanced user experience and upselling capabilities have boosted sales.

Higher guest satisfaction: Positive feedback reflects the system’s impact on the overall dining experience.

The introduction of self-ordering kiosks has been particularly impactful. Guests can now customize and place orders quickly through an intuitive interface, reducing peak-hour queues and improving operational efficiency. These kiosks have become a cornerstone of Sushi Yama’s digital transformation, delivering value to both customers and staff. Additionally, the integration of the Pyramid analytics solution has empowered the team with actionable insights, enabling them to make data-driven decisions that further enhance performance and align with strategic goals.

Looking ahead, Sushi Yama is preparing for its next phase of growth, including expanding into new markets and launching an integrated delivery system. The scalability of Future Ordering’s platform will be instrumental in ensuring consistent quality and efficiency as the brand grows geographically and enhances its loyalty program.

Closing reflections

For businesses considering a similar project, Sushi Yama offers the following advice: “Invest in a platform that can grow with your business. Focus on providers who offer collaboration, flexibility, and industry expertise. They will help you address both immediate needs and position your business for future opportunities.”

With Future Ordering as a foundation, Sushi Yama continues to lead the way in redefining the sushi QSR experience, setting a benchmark for speed, accuracy, and guest satisfaction in the digital age.

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