Alexander Herbring, CCO, Future Ordering

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Pizza Hut's story

Pizza Hut's digital transformation is reshaping the customer experience.

The challenge

Pizza Hut identified a significant gap in its ability to meet the growing demand for a seamless digital experience. To stay competitive and enhance customer convenience, the company recognized the need for a full digital transformation. Implementing this solution would strengthen its service offerings and support its mission to become Sweden's leading pizza chain.

Why Pizza Hut chose Future Ordering's solution

Fully white-labeled and built for enterprise organizations, the platform from Future Ordering offers a next-generation digital solution, enabling Pizza Hut Sweden to sell through its own digital channels, utilize data, and access relevant statistics – all to provide a superior guest experience.

Pizza Hut chose Future Ordering because they would support the best customer experience on the market. Drawn to the user-friendly design, Pizza Hut also appreciated the ability to integrate other systems, such as the loyalty program Como.

Introduction to Pizza Hut

Founded in 1958 by brothers Frank and Dan Carney in Kansas with a $600 loan from their mother, Pizza Hut began a single pizzeria in Wichita and quickly grew. Now in over 100 countries, including Sweden since 1987, Pizza Hut is famous for its Pan Pizza, San Francisco Style sourdough, and Cheesy Crust.  

Pizza from Pizza Hut

The menu also features wings, salads, sandwiches, and soft ice cream, offering something for everyone.  

The goal was to work with specialists for each component, avoiding the limitations of a single-provider solution. This made Future Ordering the perfect match for their needs.

Pizza Hut QR code ordering
Pizza Hut restaurant

The solution

Pizza Hut is digitizing its restaurants with new, smart features and solutions that enhance the guest experience and improve the working environment for employees.

Customers can benefit from an easy-to-use, fully integrated online ordering and app, offering convenient payment options, loyalty rewards, and personalized content.

With the new solution, Pizza Hut delivers more than just pizza – it provides a streamlined guest experience that allows customers to order food quickly and conveniently.

The entire process is designed to make ordering from Pizza Hut faster, easier, and more intuitive.

“We are now taking the next step toward a true omnichannel approach by teaming up with Future Ordering, which has a proven track record in the industry. Selling through app and online ordering will give our existing and future customers the flexibility to order our delicious pizzas whenever and wherever they want.”
David Möller
Head of Channel Sales, Pizza Hut Sweden
Pizza Hut app

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