Alexander Herbring, CCO, Future Ordering

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MAX Burgers' story

Leading QSR-chain Max Burgers long-term collaboration with Future Ordering.

Max Burgers wall of self-ordering kiosks

Omnichannel digital food ordering

With almost 200 restaurants across five countries, 400 million EUR in turnover, and the industry's most satisfied customers for eleven years in a row, Max Burgers is not only known for its tasty burgers and focus on sustainability but also considered world-leading within digitalization.

Seamless integrations

By pioneering self-ordering technology back in 2008 and embracing it ever since, Max Burgers has created a highly profitable business model and an efficient method of operation.

Since 2018, Max Burgers is using the omnichannel solution from Future Ordering, including app, online, QR, and self-ordering kiosk, leveraging seamless integrations to POS, Payment and APIs for data driven services.

As the industry is moving from point solutions to integrated solutions, Max Burgers is well positioned for next generation of restaurants, user journeys and guest experience.  

Introduction to MAX

Max Burgers, founded in 1968 in Gällivare, is Sweden’s oldest and most beloved burger chain. Known for its commitment to quality ingredients, sustainability, and an innovative menu. Max offers a wide range of burgers, from beef to chicken, fish, and plant-based options. With initiatives like climate-positive meals, carbon labeling, and a focus on renewable energy, Max leads the way in responsible dining.

Max Burgers meal

Operating around 200 self-owned and franchise locations across Sweden and internationally, Max is not only celebrated for its delicious burgers but also for its digital capabilities, with digital orders through app and kiosks accounting for over 85% of sales since 2008.

MAX Burgers self-ordering kiosks
MAX Burgers self-ordering kiosks, store opening
“Future Ordering helps us to provide convenient solutions for an increased guest experience. An integrated ordering platform is a natural part of our continued expansion and contributor to profitability.”
Martin Fennrup
CIO/CDO, MAX Burgers
MAX Burgers app screens

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