In the post-COVID landscape, enterprise brands have recognized the importance of owning the guest relationship, controlling data, and offering a personalized experience fully integrated with restaurant operations. Bastard Burgers understood that to reach its ambitious goals and become a digital-first brand, it needed to expand its technology approach. Introducing kiosks and future-proof solutions would boost restaurant efficiency and improve the experience for both guests and employees.
Future Ordering provides a comprehensive digital platform that allows restaurants to sell through their own branded digital channels, including app ordering, online ordering, and self-ordering kiosks. Unlike many providers, Future Ordering offers a fully customizable and branded experience without commission or transaction fees, aligning perfectly with Bastard Burger's digital strategy.
Simon Wanler, CEO of Bastard Burgers, explains: "We knew we had to expand our approach to technology to achieve our ambitious goals of becoming digital first. The introduction of kiosks and future-proof technology helps us increase the efficiency of our restaurants and provide a better experience for guests and employees both."
Bastard Burgers is a fast-growing street food chain from northern Sweden, known for its award-winning burgers and one of the largest vegan menus in the country.
With over 70 restaurants across four countries, the brand's success is built on a passion for food and people, creating a strong company culture. Drawing inspiration from New York street food, Bastard Burgers combines this with Swedish quality and craftmanship.
“The recipe for our rapid growth is the team, our brand, our products, and a state-of-the-art ordering solution.”
Bastard Burger's next-generation guest experience, powered by a fully white-labeled digital ordering platform, equips the chain with the "digital superpowers" needed for continued growth, increased profitability, and faster service.
This seamless, branded experience across all digital channels ensures Bastard Burgers can stay at the forefront of its digital transformation strategy.
“We see Future Ordering as a strong long-term partner for our continued digital growth, giving our guests the freedom to choose whether they want to order through our app, online or at the kiosk.”
“The fully integrated ordering platform allows Bastard Burgers to streamline the ordering process and kitchen operations and get consistent data from all our sales channels.”
Let us show you what our digital ordering platform is all about and we’ll answer your initial questions.
