Future Ordering blog

The Next Generation Pickup is on a Roll

Curbside and Drive-thru services have become integral to the QSR experience, offering customers the ultimate convenience of purchasing food without the need to leave their vehicles

Stockholm, Sweden
Jun 27, 2024
(updated
Jun 27, 2024
)
Curbside

Emerging customer behaviors are gaining momentum

Curbside and Drive-thru services have become integral to the quick-service restaurant (QSR) experience, offering customers the ultimate convenience of purchasing food without the need to leave their vehicles – particularly crucial for on-the-go dining and time-efficient meals.

In 2020, the industry saw a massive increase in off-premise pickup orders, like in-store, curbside and drive-thru, due to the Covid-19 pandemic. Indeed, it appears that customers have grown fond of this convenience and show little interest in parting ways with it.

When building a future-proof Curbside or Drive-thru, it is of utmost importance that the customer experience in the pickup is equal to, or even better than, ordering in-store or online. A streamlined pickup service also improves the customer experience by engaging and rewarding loyal customers, facilitating personalized experiences and opportunities for upselling.

What’s in it for the QSR?

Incorporating innovative technology opens new possibilities to stay one step ahead of the customer, allowing to:

  • increase efficiency in the drive-thru lane by identifying vehicles and monitoring their real-time flow,
  • identify bottlenecks and ensure optimal speed of service,
  • streamline and optimize the order-ahead pickup process.

When Technology Leaders Team Up

Future Ordering is teaming up with Flybuy (https://www.flybuy.com/) to provide restaurants with  the tools they need for  a best-in-class customer experience. Flybuy leverages location technology and AI to optimize pickup, delivery, drive-thru, and loyalty for brands around the world.

Future Ordering had a chat with Alonso Vargas, SVP Product at Flybuy, the leading turn-key operations platform to optimize pickup, delivery, dine in, and loyalty. Our discussion explored cutting-edge trends and valuable insights, including Alonso's expert advice on crafting top-notch order pickup services. Watch the interview here or click on the image below.

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