Recipe for hyper-growth in a post pandemic world

1. Your brand

• Your own domain order.brand.com – not a platform domain like partner.com/brand.
• Fully branded UI/ordering experience (images, background, fonts, icons, UI copy, etc).
• Fully branded digital communications (sender e-mail/SMS etc).
• Your app should be published from your own account in the different App stores.

2. Any channel

• Online Ordering to lower the barrier of entry and introduce your guests into digital ordering.
• App Ordering to get sticky and leverage HW (position, push, sound, vibrations etc.).
• Kiosk Ordering to bust the queues and have staff focus on production and service.
• Order Status Board to separate the pickup from the POS, removing the queues and increased speed of service.

3. Any user journey

• Direct order (app, online, kiosk).
• Pre-Ordering/Click ’n’ Collect, for takeaway later today, this week or month.
• QR code ordering (table, room, seat, parking lot).
• Curbside Ordering with advanced Proximity support.

4. Your business

• 0% commission and no hidden costs.
• Sophisticated upselling, cross-selling and recommendations.
• User experience based on operation (QSR, Limited Service, Coffee House/Convenience).
• Tailored user experience per product (to increase conversion rate).

5. Your data

• Merchant – not vendor, own the relationship with the guest.
• Merchant own data.
• Possibility to support CDP (Customer Data Platform) to enable merchant data science initiatives.
• Merchant can independently from vendor maintain the entire solution once onboarded.

6. Your guests

• Registered users and guest ordering.
• Two-factor verification - SMS/e-mail (configurable).
• User Consent Management to comply with rules for personal communication, marketing, and retargeting.

7. Your digital strategy

• Support existing customer club/program with single sign-on (SSO) to ordering experience.
• Support for custom loyalty/CRM partners.
• Support for custom payment partners and local wallets.
• Provide SDK to include ordering experience in existing Native App.
• Support external tracking tags (analytics, heat maps, screen recordings etc) for advanced conversion optimization.

8. Must have functionality

• Sophisticated store locator – List view, map view, location search, and pin favorite stores.
• Save favorite orders. View order history. Re-order and validate product availability against today’s menu.
• Calculate a true Promise Time based on the items in the basket, total kitchen load and kitchen capacity. Allow for order throttling.
• Advanced deep linking into any view of the user journey to enable communication and marketing.

9. Payment

• Advanced payment logic (Reserve, void, capture, annul) to avoid charging a guest even if the order placement in the POS fails.
• Support for custom payment partner(s) to enable a smooth payment experience on all markets.
• Identity stitching for a 360 view of your guest regardless of ordering channel. Enable card-based loyalty.

10. Enterprise class technology

• Two-way integration with the POS or Master data system for “one source of truth”. No Content Management System (CMS) needed.
• All sales details in POS sales reporting. Full e-commerce tracking using google Analytics or custom system.
• Fully centralized monitoring, device management for cloud and on-premises technology (Self-Ordering Kiosk, Order Status Board).
• Enterprise PCI compliance to descope merchant and lower the costs. (PCI DSS 3.2 – Service Provider Level 1).
• Enterprise Identity management (IDP) for staff facing applications.
• Network if IT Operation partners (IT, ServiceDesk, On-site and supported HW).
• 24/7/365 Global Support.

Download as pdf

Unless you already tick all the boxes – book a personal demo or contact us!

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