Staying open for business during the Covid-19 crisis in Sweden meant that all restaurants, on short notice, were constrained to only offer food as takeaway. As an incentive and added service to MAX customers, Future Ordering built and launched curbside delivery within 48 hours.
MAX Burgers quickly decided to shift rather than shut down when restrictions for ordering and serving hit the fast food sector. With an experienced team and a flexible self-ordering solution, MAX could overnight offer table service and became the first Swedish restaurant to offer curbside pickup to meet new regulations. At a time when other restaurants had to close their business, MAX kept the burgers coming. But the story began much earlier, even if the shift was made overnight.
With around 150 self-operated and franchise driven locations in several countries, MAX Burgers are well known for their delicious burgers but also as a front runner in digital capabilities. Since 2008 MAX has enabled ordering through app and kiosks, driving digital transactions to over 85% of all sales.
Through a long alliance with Oracle Gold partner Future Ordering, they already had an omnichannel strategy in place when the corona virus spread around the world.
This enabled MAX Burgers to see possibilities when others saw obstacles. The strategy covering multiple user journeys and unifying sales at all touchpoints enabled MAX to quickly close down some sales funnels as well as enabling others, without disrupting operations or sales.
“We always want to be first in providing convenient solutions for our guests and in these difficult times adapting and supplying options means everything. I'm pleased we could offer new alternatives so quickly. Through this we are increasing our service and flexibility. Stay in your car, walk by or wait at a table, without stress. Knowing your favorite MAX burger can be delivered to you safely”, says Christoffer Bergfors, Vice president and owner, MAX Burgers
Thanks to a highly agile and experienced organisation, the Simphony platform and an omnichannel Oracle partner, MAX Burger guests have been able to continue enjoying premium burgers while MAX Burgers are keeping their restaurants open, even through these challenging times.
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